Oct 16 2024 30 mins 1
Last month at INBOUND 2024 in Boston, we took the main stage with Glenda McNeal, Chief Partner Officer at American Express, to explore how partnerships are transforming innovation and driving sustained business growth.
In this episode, we dive into how American Express builds and leverages its global strategic partnerships to enhance customer value and stay competitive. Tune in to discover key insights into successful partnership strategies and learn how to create relationships that lead to extraordinary results.
TIMESTAMPS/KEY TAKEAWAYS
0:00 - Intro
03:20 - Quick rapid fire with Glenda
04:13 - Skill sets learned since childhood: communication, resilience & values
07:57 - The power of influence
09:37 - Deep focus on Gen Z and millennials as consumer targets; Formula One
13:44 - Strategy to understand Gen Z and millennials as consumers: AI tools and data analysis
15:28 - Lessons learned building a strategic partnership across the world
18:02 - Advice to smaller brands to build business relationships
20:42 - The next trend to watch out for
22:59 - The art of partnership: It takes a long time to build it. It takes seconds to actually lose it.
25:16 - Call to action for growth leaders; being centered as who I am
28:53 - One final takeaway: THE Billion Dollar Move
About Glenda McNeal
Glenda McNeal is the company’s first Chief Partner Officer. She defines American Express’ partnership strategy and leads key strategic initiatives and negotiations for the company across travel, technology, retail, media, sports, and entertainment. She leverages partnerships to bring innovation and additional value to American Express’ suite of products, services, capabilities, and experiences that engage customers and drive generational relevance of American Express Membership.
Glenda has a track record of success in managing complex global relationships, negotiating critical partner agreements, and leading business development initiatives that drive growth and innovation. She previously served as President of Strategic Partnerships. Prior to this role, she was Executive Vice President and General Manager of the Global Client Group, where she drove transformative outcomes for both direct-to-consumer and B2B companies.
She is a member of the American Express Executive Committee and is an Officer of the company. She serves on the boards of Nordstrom, Inc. and Lincoln Center for the Performing Arts, is a member of the Council on Foreign Relations, and is on the Board of Councilors for the USC Marshall School of Business.
FOLLOW GLENDA:
https://www.linkedin.com/in/glendamcneal
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Original Video:
Inbound - Building Bridges: The Power of Partnership
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PODCAST INFO:
Podcast website: https://billiondollarmoves.com
Watch on Youtube: https://tinyurl.com/sarahchenglobal
Join the community: https://sarah-chen.ck.page/billiondollarmoves
FOLLOW SARAH:
LinkedIn: https://linkedin.com/in/sarahchenglobal
Instagram: https://instagram.com/sarahchenglobal
