Jun 06 2024 30 mins
Ever wondered what it takes to manage a professional cycling team on the cusp of a major race? Tom Varney, the General Manager of Lifeplus-Wahoo, joins us on The British Continental podcast for an eye-opening discussion on the eve of the Tour of Britain Women.
Tom discusses the importance of the race for British cycling teams and riders, highlighting the what it means for exposure and sponsorship. We also explore the mix of WorldTour and Continental teams in this year's edition, and why it presents opportunities for the Lifeplus-Wahoo team.
The conversation touches on Kate Richardson's horror crash just days out from the race when she was knocked off her bike by the driver of a 4x4 vehicle.
Tom's disappointment at not being selected for the Tour de France Femmes this year is palpable, but hear also reflects on the silver-linings to non-selection. Tom sheds light on how they're revising their calendar, seeking alternative races, and revising the team's approach. The implications on morale and commercial aspects are significant, but the team remains hopeful and forward-focused.
Tom takes us through the team's plans to step up to ProTeam level in 2025 and the hurdles that will need to be overcome to make that happen. We reflect on the growth of UCI Continental teams in the UK .
In the final segment, Tom considers what has enabled the team to continue for so long, and reflects on the team's past successes and achievements as the it nears its ten year anniversary.
The British Continental. Proudly presented by Le Col, supported by Pro-Noctis