Oct 21 2024 8 mins
"It's like you're reading my mind!" is the best compliment you could ever hear from a reader. Because it means you've jumped into the conversation they're already having in their head. It shows you understand their challenge. Short of possessing telepathic powers, there's only one non-creepy way to do this in real life: Knowing where they are in their decision-making process. Do they know about your solution or are they still unaware you exist, for example? In this solo episode, I address all the decision-making stages, how to spot them and how to write for each stage. Let's get into it.
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Time stamps:
Introduction to Mind Reading (00:00:00)
Stages of Customer Awareness (00:00:59)
Stage One: Problem Aware (00:02:06)
Stage Two: Solution Aware (00:02:15)
Stage Three: Product Aware (00:03:15)
Stage Four: Most Aware (00:03:30)
Nurturing Solution Aware Customers (00:04:26)
Building Trust in Product Aware Stage (00:05:31)
Engaging Most Aware Customers (00:05:31)
Conclusion and Call to Action (00:06:43)