The Jason Cavness Experience

SHAILENDRA PRATAP JAIN, PH.D. is a Bret Wheat Endowed Professor of Marketing and International Business at the Foster School of Business, University of Washington, Seattle.

He recently wrote a book with his wife SHALINI SARIN JAIN, PH.D. Associate Professor of Management and the inaugural Director of Diversity, Equity, and Inclusion at the Milgard School of Business, University of Washington, Tacoma.

“Managing Brand Transgressions: 8 Principles to Transform Your Brand”

https://www.amazon.com/Managing-Brand-Transgressions-Principles-Transform/dp/150152108X Go to www.thejasoncavnessexperience.com for the full episode and other episodes of The Jason Cavness Experience on your favorite platforms.

Sponsor

The Jason Cavness Experience is sponsored by CavnessHR. CavnessHR provides HR to companies with 49 or fewer people.

CavnessHR provides a tech platform that automates HR while providing access to a dedicated HR Business Partner.

Dr. Jain’s Bio

SHAILENDRA PRATAP JAIN, PH.D. is Bret Wheat Endowed Professor of Marketing and International Business at the Foster School of Business, University of Washington, Seattle.

He has held faculty positions at Indiana University’s Kelley School, University of Rochester’s Simon School, Cornell University’s Johnson School, University of Western Ontario’s Ivey School, Cambridge University’s Judge School, Indian School of Business, Hyderabad, and BITS School of Management, Mumbai.

Well-known for his widely published scholarship in consumer psychology, Dr. Jain has extensive publishing and editorial experience in top marketing journals and has won many executive and graduate (MBA) teaching awards. Prior to his academic career, he worked in sales, brand management, and advertising in industry and is associated with several noted marketing campaigns in India.

We talked about the following and other items

Introduction and Background of Dr. Jain

Educational Background and Comparisons

Travel Experiences and Bucket List Destinations

Cultural Differences and Historical Context

Indian-Pakistan Relations and Global Alliances

Consumer Psychology and Marketing Influences

Teaching and Research in Academia

Research and Publication Challenges

Pros and Cons of Being a Professor

Preparing for a PhD Program

The eight principles

Managing Brand Transgressions: 8 Principles to Transform Your Brand

Dr. Jain’s Social Media

Dr. Jain’s LinkedIn: https://www.linkedin.com/in/shailendra-pratap-jain-4a781118/

Book website: www.brandtransgressions.com

Managing Brand Transgressions: 8 Principles to Transform Your Brand https://www.amazon.com/Managing-Brand-Transgressions-Principles-Transform/dp/150152108X

Where to purchase the book (individual copies)

Amazon: https://www.amazon.com/s?k=managing+brand+transgressions&crid=28RGBV7KPJCUD&sprefi

De Gruyter: https://www.degruyter.com/document/doi/10.1515/9781501517334/html Bulk Orders (Region specific – only for corporations, libraries etc.) De Gruyter: https://www.degruyter.com/publishing/about-us/contact/sales?lang=en