Mission Critical

In this episode, we sit down with Sasha Plavsic, the visionary founder of ILIA Beauty, to explore how she revolutionized the clean beauty industry. Sasha shares the personal story that inspired ILIA, her approach to blending sustainability with high-performance formulas, and the challenges of balancing innovation with ethical responsibility. From a humble start to becoming a global powerhouse, ILIA is redefining beauty standards, proving you don’t have to compromise on quality or values.