Building Unbreakable Brands

When Andrea Bordenca took the reigns of her parents' medical equipment repair business decades ago, she assumed that she needed to be the same kind of leader they were, with the same style and structure. She never expected doing so would hurt her relationships and undermine her legitimacy with her team. Now Andrea has embraced her own unique leadership style as CEO of DESCO, and helps other women and nonbinary leaders do the same as an executive coach. She joins Building Unbreakable Brands to talk with Meghan about her journey as a second-generation leader, and share the wisdom she has gained along the way. She provides some tips to be more in tune with the messages our body is sending us, including some great ideas on how to overcome anxiety about speaking in front of groups. She also answers Henry's questions about how DESCO has changed over the decades, and how to deal with bullies in the workplace.

Andrea's book recommendation: The Creative ACT: A Way of Being by Rick Rubin

Get in touch with Andrea:
AndreaBordenca.com
https://www.linkedin.com/in/andreabordenca/
https://www.instagram.com/andreabordenca/

Building Unbreakable Brands is hosted by Meghan Lynch
Produced by Six-Point Creative