Sep 05 2024 36 mins
Air Inc. is doing some of the best marketing we've seen in... ever. We break down what they've done recently, from fake protests to mockumentaries and then Hunter breaks down his experience bringing Win-Loss Analysis to his executive team.
CREDITS:
Guests: Katie Berg
Hosts: Adam McQueen, Hunter Sones
Producer: Grayson Ottenbreit
Editor: Stephen Despins
The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.
TIMESTAMPS:
(00:00:00) The history of Klue podcasting
(00:03:50) Air Inc.'s masterclass in marketing
(00:07:03) The role of controversy in marketing
(00:11:46) Big companies vs. scrappy startups
(00:14:51) Air's influencer marketing strategy
(00:18:27) Diving into influencer marketing
(00:19:43) The power of creative marketing
(00:20:59) Evaluating marketing success
(00:22:37) New releases and community updates
(00:23:34) Insights from win-loss analysis
(00:30:12) Implementing buyer feedback
(00:30:56) Leveraging customer stories