Marketing Trends

On this episode, John Korpics, Executive Creative Director at Harvard Business Review, discusses his unique career path, the importance of visual storytelling in business publishing, and the role of AI in enhancing creative processes. He emphasizes the need for engaging content that resonates with diverse audiences and shares insights on navigating complex topics while maintaining brand identity. John also offers valuable advice for aspiring creative directors, highlighting the significance of collaboration and design thinking in achieving success.

Key Insights:

• The balance between short-form and long-form content is crucial for audience engagement.
• The need for a design thinking approach in creative roles.
• The selective nature of HBR's content ensures high-quality, research-based articles.
• Understanding audience needs is key to effective storytelling.
• The significance of collaboration within creative teams.
• How the popularity of topics like Gen AI reflects current audience interests.
• Why creatives should focus on contributing to a larger purpose.

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