Geronimo Unfiltered

What separates the best from the rest? Why do some studio owners struggle while others dominate?

In this episode, we sit down with Ian, owner of the #1 global F45 studio, to break down the exact mindset, strategies, and systems that keep him at the top. Spoiler: It’s not luck. It’s relentless execution.

Here’s what we’re covering:

• Why your studio isn’t just a gym—it’s your members’ ‘third space’

• The real reason Ian’s studio has a world-class 2% churn rate

• How to build a team that wants to perform at the highest level

• Why most studio owners are stuck in survival mode—and how to break out

• How Ian scaled to 570+ active members (without relying on cheap trials)

• The biggest mistake owners make when hiring—and how to fix it

• What ‘relentless’ really means—and how to apply it in your business

• … and a whole lot more

Chapters:

⏳ [00:00] What Separates the Best from the Rest?

⏳ [05:45] Scaling to the #1 Global F45 Studio—How Ian Did It

⏳ [12:30] The Secret to 2% Churn: Creating a ‘Third Space’ for Members

⏳ [18:15] Building a High-Performance Team: Hiring, Culture & Leadership

⏳ [26:40] Why Most Studio Owners Stay Stuck (And How to Break Free)

⏳ [34:20] The Marketing Strategy That’s Driving Consistent Growth

⏳ [42:00] The #1 Operational Shift That Took Ian’s Business to the Next Level

⏳ [50:10] Elevate, Then Relentless—How to Keep Pushing Forward

⏳ [58:20] Your Next Move: Applying These Lessons to Your Studio

Hope you enjoy!

Want free resources?

DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non negotiables’.

https://www.youtube.com/@GeronimoUnfiltered

WANT MORE:

To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan

Connect with us:

Geronimo: https://www.instagram.com/thegeronimoacademy?igsh=MTQ4bDZ2aTR6Ym43dA==

Doza: https://www.instagram.com/hey.doza