Apr 10 2024 12 mins
In this episode of The Jasper Blueprint podcast, Bessi explores the intersection of profit and purpose, how it can fortify business foundations, creating a stronger and more resilient enterprise.
Bessi highlights Dr. Avis as a wonderful example of embodying this symbiotic relationship between financial success and social impact with her firm, Media to Millions. If you didn’t catch our earlier episode with Dr Avis that’s one well worth scanning back through the show to find (it was Episode #30 - Closing the Racial Wealth Gap Through Entrepreneurship: How Black Women Can Write Their Own Checks).
Also in this episode:
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A more powerful understanding of the purpose of business - know the value you bring; understand the value customers want; and capture value in return.
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How does clarity around what your business is uniquely positioned to offer help you identify competitive advantages you can leverage?
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Addressing discomfort and pushback around high price points by designing a business model with a mutually reinforcing relationship that delivers better results for your customers AND drives revenue into your business.
Learn more and connect with Dr. Avis here: www.themilliondollarpivot.com
Listen to our previous interview with Dr. Avis here: Episode #30 - Closing the Racial Wealth Gap Through Entrepreneurship: How Black Women Can Write Their Own Checks https://bessigraham.com/2023/05/closing-the-racial-wealth-gap-through-entrepreneurship-how-black-women-can-write-their-own-checks-feat-dr-avis-jones-deweever-both-success-and-integrity-with-bessi-graham/
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About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.