Apr 17 2024 16 mins
In this episode of The Jasper Blueprint podcast, Bessi delves into purpose advantage, the idea that aligning business with a broader purpose not only adds meaningful direction, but also serves as a competitive advantage. Encouraging you to step beyond traditional business paradigms to pursue both money and meaning without the need for trade-offs.
Reflecting on the early days of your business is a practical first step to identify what contribution your business is uniquely equipped to make in the world. To help you uncover more purpose in your work we’ve included a link below to the Origin Story Worksheet Bessi mentions in the episode.
Also in this episode:
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As a business leader you can leverage competitive advantages by connecting financial objectives with meaningful impact.
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Understanding your business's origin story is a powerful tool for uncovering its inherent values and potential contributions to society.
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Merging money and meaning requires identifying what is important to you as an organisation, exploring areas of influence within the business, and ensuring the right skills and resources are in place.
Download your Origin Story Worksheet now: https://bessigraham.com/origin-story
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About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.