Nov 13 2023 28 mins
Digital innovation poses challenges and opportunities for leaders in marketing, who need to balance the use of new tools and personalization. Personalized approaches significantly enhance customer relationships, evidenced by 99% of marketers. Technologies like AI offer advantages in personalizing content and aiding data analysis, but human creativity remains vital in creating impactful campaigns. Handwritten notes also play a significant role in fostering personal connections. Successful marketing strategies require a harmony between technology and human creativity.