The Stack

The B2B SaaS landscape is always shifting, and it's crucial to have a comprehensive strategy in place. When everyone is cutting tech costs, you need a new way to appeal to buyers. One approach that has proven to be highly effective is multithreading, a method that involves engaging multiple stakeholders within an organization to drive sales and revenue. 

In this episode, Trinity Nguyen, VP of Marketing at User Gems, successfully implements a multithreading strategy and achieves impressive results. She’s overcome the challenges of inconsistent messaging, customer confusion, and potential over-communication.

These issues can harm customer relationships and brand reputation, especially when engaging multiple decision-makers in a client's organization. Trinity discusses these challenges and how she brings her multithreaded approach to life.

Main Takeaways

• Usergems is a software that helps companies track key contacts and surface buying groups at target accounts.
• Personalized and concise messaging is crucial for effective multithreaded strategies.
• Tools like Lavender AI can help improve email effectiveness by providing scoring and optimization suggestions.
• Tracking job role changes can be a valuable way to identify new prospects and engage with them.
• Gifting can be an effective way to engage prospects and customers and build relationships.

Tools Mentioned in this Episode

• UserGems - Used to track changes in key audiences. UserGems tracks people’s job changes to trigger engagement campaigns with newly hired people.
• Salesforce - Sales CRM and the primary source of truth for UserGems.
• Outreach - Used for Sales, ABM, and Marketing outreach. UserGems uses Outreach to automate and personalize email sequences based on job changes, news mentions, and other triggers.
• Lavender.ai - AI email tool to help write better sales emails. UserGems uses Lavender.ai to generate personalized and engaging email copy at scale.
• Gong - Used to review sales calls to improve messaging. UserGems uses Gong to analyze sales conversations, identify best practices, and improve messaging.
• Laudable - Used to create testimonials from Gong calls. UserGems uses Laudable to create compelling customer testimonials from Gong call recordings.
• Postal - Gifting tool. UserGems uses Postal to send personalized gifts to prospects, customers, and partners to build stronger relationships.
• Orum - Sales call and AI autodialer tool. UserGems uses Orum to improve sales call efficiency, automate outreach, and connect with more prospects.

Join us next time as we journey to the bleeding edge of the modern tech stack.  You’ll hear from real experts on how to nail your strategy, build a revenue machine, and take your sales to the next level.