Speaking of Purpose...

Guest: Whitney Dailey, Senior Vice President of Marketing and Research Insights, Porter Novelli We know the idea that companies should address and contribute to social change has taken hold. But this responsibility has put a new kind of stress on business leaders — the threat of getting canceled. As companies uphold their values and wade into difficult conversations, they are bound to be faced with backlash from consumers, activist groups, and even their own employees. On this week’s episode, we’re joined by Whitney Dailey, who has spent years studying how brands can and should respond to being canceled, and maybe even avoid cancel culture in the first place.