Mar 12 2024 35 mins
Join me as I chat with Alison Meyer from Indigo Communications about the intricacies of applying for and winning awards. Alison imparts her knowledge on the strategic importance of awards for personal branding and business growth. She demystifies the process, explaining that self-nomination is common and discussing how to discern credible awards from less reputable ones. They explore the significance of aligning award pursuits with business goals and the benefits of networking through award circles. Alison also touches on the tactical aspects of award applications, such as addressing specific criteria and showcasing measurable achievements. The conversation offers listeners a deep dive into leveraging awards as part of a comprehensive PR and marketing strategy.