Messy in the Middle

Let's hang out and catch up with Lauren from Brand Good Time! Since her last appearance, Lauren has transitioned from using contractors to hiring a full team, including a client strategy manager, content manager, and web developer. They delve into the challenges of the hiring process, the competitive job market, and the importance of internships and experience. Lauren also shares her agency's shift towards working with funded clients for greater impact and the nuances of marketing versus sales. The conversation highlights the complexities of client relationships, the importance of market research, and setting boundaries with clients to ensure active participation in their marketing efforts. Lauren emphasizes that her agency aims to make marketing enjoyable while managing the heavy logistics behind the scenes.