Sep 05 2023 40 mins
In This Episode
Join hosts Maccabee and Chelsea in this captivating "Beyond the Pen" episode as they delve into the intricate world of author branding and marketing platforms. Discover the secrets to crafting a cohesive brand that perfectly mirrors your literary work while reaching the right audience and platforms for maximum impact. Uncover the art of selling books at conventions strategically tailored to genre and themes.
In a lighthearted twist, the hosts pay homage to their trusted editor, Frank, hinting at an exciting guest appearance. Amidst laughter, they explore the humorous side of being an adult and the challenges of promoting oneself as an author, drawing a striking analogy.
Chelsea shares her marketing prowess, including insights into harnessing the power of Facebook ads. Tune in to grasp the significance of comprehending your audience and leveraging data from ad campaigns for a refined marketing approach. Prepare to be amazed by the unexpected demographics of readers and the evolving appeal of specific genres, such as romance novels, reaching an unexpected male audience.
Stay tuned for a sneak peek of the upcoming episode featuring Manuel Rose, who will unravel the mysteries of digital marketing and share valuable experiences. Join the conversation by following their social media pages for updates, feedback, and intriguing discussions about anime and old-time radio. Unleash your creativity with "Beyond the Pen."
For More Information
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