Jan 10 2023 76 mins 2
For decades, women in the workforce has been the biggest driver of GDP growth in America. We’ve wanted them in our offices, our factories, and our stores but we’ve turned a blind eye to their other full-time job: mom. The government wasn’t investing in care so each family had to fend for itself. But in recent years, as the fragile care system crumbled and then finally collapsed, the tide turned. Employers across industries started to ask their female employees what they truly needed to be better at their jobs and the answer was clear: childcare and flexibility. And when those employers acted on this insight, amazing things happened: Increased productivity, loyalty, reduced turnover. It turned out the right thing to do was also the right thing to do for the bottom line. In this two-part conversation with leaders from Synchrony and Best Buy, Reshma and Tim explore how the private sector can lead in solving this very public problem.
