Aug 16 2024 30 mins
We're excited to announce the launch of Villa Tracker OTA, a pioneering platform connecting the vacation rental industry with traditional travel agencies.
Our good friend Moriya Rockman, founder of Smiling House and Villa Tracker, joins us to discuss the platform's vision, its impact on the industry, and its partnership with Guesty.
Moriaya shares her journey, the challenges faced in creating an OTA, and the potential for new bookings, sustainability, and innovation within the short-term rental sector.
The episode highlights the collaborative spirit of the industry, the importance of trust and high standards, and the exciting future of integrated travel planning.
Episode Highlights:
- Villa Tracker Overview: Villa Tracker is a new OTA that connects the vacation rental industry with traditional travel agencies, bridging a gap that has existed since the inception of platforms like Airbnb.
- History and Need: The vacation rental industry has traditionally excluded third-party professionals like travel agents. Villa Tracker seeks to integrate these professionals into the booking process, offering a B2B2C model.
- Target Audience Expansion: Villa Tracker aims to serve not just high-budget clients but also travelers who are looking for unique accommodations, including city apartments and luxury villas, with the help of their trusted travel agents.
- COVID-19 as a Catalyst: The demand for private accommodations during COVID-19 highlighted the need for vacation rentals in the travel industry, inspiring the creation of Villa Tracker.
- Challenges and Vision: Creating Villa Tracker required overcoming significant technical and trust-building difficulties, but the platform is poised to open new opportunities for property managers and travel agents alike.
- Partnership with Guesty: Villa Tracker's partnership with Guesty, a leading PMS, was critical in meeting high industry standards and launching the platform.
- Moriya's Journey: Moriya shares her story from managing a small property in Switzerland to creating a groundbreaking platform, emphasizing the importance of innovation and collaboration in the industry.
- Industry Collaboration: The podcast highlights the collaborative nature of the vacation rental industry, where professionals push each other to innovate and grow, benefiting the industry as a whole.