Oct 02 2024 28 mins 1
Curious to hear how an event marketing pro built her career from the ground up?
This week on #GreatEvents, the tables turn as host Alyssa Peltier takes the guest seat as she is interviewed by Industry Marketing Manager of Cvent, Carisa Bartelt. Alyssa shares her unique career path, from starting as a graphic designer to becoming involved in event marketing at Cvent. She opens up about transitioning industries, her approach to fostering happy customers, and how staying curious has fueled her success.
In this episode, you’ll learn:
- How to navigate career pivots: Alyssa’s transition from graphic design to event marketing shows how you can evolve your career by staying curious and embracing new challenges.
- Building stronger customer connections: Alyssa explains how creating happy customers is the key to career growth. She shares her approach to enhancing customer satisfaction and engagement at every stage of the event journey.
- The importance of asking "what" and "why": Alyssa emphasizes the value of consistently questioning the purpose and goals of each project or event to create meaningful impact and justify investments.
- How mentorship fuels career growth: Alyssa highlights the power of mentor-mentee relationships, explaining how supporting others and learning from mentors has shaped her career and personal development.
Things to Listen For:
(00:00) Introduction and Alyssa’s guest appearance on the podcast
(01:10) Alyssa’s career beginnings in graphic design
(03:25) How Alyssa transitioned from customer marketing to event marketing
(05:50) The challenge of leading Cvent CONNECT and growing the event
(08:15) Navigating Cvent’s pivot to virtual events during the pandemic
(10:30) Alyssa’s role in organizing Cvent’s marketing ecosystem and driving results
(13:45) Insights on program architecture and how to maximize event impact
(16:00) Alyssa’s shift to enterprise sales and the focus on customer satisfaction
(18:35) The power of mentorship and how it shaped Alyssa’s career
(21:15) Future career goals
