Takeaways
- Share: Even if what you share is unrelated to what you’re trying to sell, doing so allows you to show you care, which drives future opportunities.
- Focus on the Customer: Know the buyer from every angle at the company and personal level.
- Provide Value: Constantly consume and share content that will be relevant to your buyers.
Full Notes
Book Recommendation
- Tribes: We Need You to Lead Us by Seth Godin
Sponsor
- Costello – What if every sales rep inherited the habits of your best rep? With Costello, they do.