May 02 2024 31 mins
Bob Burg has been successfully showing entrepreneurs, leaders, & sales pros for over 30 yrs, how to build relationships, communicate their value, & accelerate their business growth as one of the top Sales and Entrepreneur trainers in the world. Though for years he was best known for his sales classic, Endless Referrals, it’s his business parable he co-authored, The Go-Giver, that has created a worldwide movement. While part of a four-book series, The Go-Giver itself has sold well over a million copies & been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of The Most Motivational Books Ever Written, & was on HubSpot’s 20 Most Highly Rated Sales Books of All Time.
An advocate, supporter, & defender of the Free Enterprise system, Bob believes that the amount of money one makes is directly proportional to how many people they serve.
In this interview, hear about:
-Most people just laugh when they hear that the secret to success is giving…Then again, most people are nowhere near as successful as they wish they were.”
-Examples of what a salesperson or entrepreneur can give a prospective client
-Change focus from getting to giving...putting others interests first & adding value to their lives ultimately leads to unexpected returns. Give & You Shall Receive.”
-“Don’t give as a quid pro quo, not as a strategy to get ahead, but because it is, in & of itself, a satisfying & fulfilling way to be.”
-Five Laws of Stratospheric Success.
-How do you turn a Cold Call into a Warm Call?
-How can you have business organically flow to you instead of always trying to push, persuade, cajole, hype or any other artificial way of making a sale?
-How do you deal with the prospect you know is your perfect client, but just won’t give you the time of day. They don’t return your email, phone calls or texts.
-One golden nugget of advice from a “drive-by mentor” totally shifted Bob’s perspective and played a big role in his success.
-One thing to absolutely AVOID doing when seeking out a mentor.
-What’s the best way to find a mentor?
-Why being a “Go-Giver” is absolutely congruent with — and even honors — human nature.