Feb 12 2020 26 mins 5
In this show, I’m going to do something I’ve wanted to do for a long time and that’s do a little breakdown of how two of the most successful viral video adverts used humour for massive success. Then I’m going to show you how you can apply the same humour success principles to your talks and other marketing content.
I often reference these two brands when I’m showing people how valuable humour is, because undoubtedly it played a massive part in the results that they achieved with their video ads. They are Dollar Shave Club and Squatty Potty. Both of their videos were very funny, both went viral and gave them massive brand recognition and sales growth.
Dollar Shave Club is a mail order razor company and its founder Michael Dubin’s first video promo launched the company in 2012. 24 hours later they had 12,000 new subscribers and four years later Dollar Shave Club was bought by Unilever for £1bn. After Squatty Potty’s video went viral sales increased by 600% and that video has now had 100 million views.
So, if you’re interested in getting some tips for adding humour to your message for more impact and business growth then listen up!
Enjoy!
What you’ll discover:
- The benefits of using humour in your talks
- Some specific humour tricks that were used to create viral ads
- The fundamental rule of comedy
- The connection between laughs and knowing your audience
- The rule of three examples
- How to use contrast for big laughs
- How to apply viral video humour tricks to your talk
- Some key locations for humour in your talks
- Why self-deprecation works
Resources:
Framing Your Talks for Bigger Impact – Episode 050
The Shocking Truth About How to Open and Close Your Presentations – Episode 065
Humour 101 for Public Speaking – Episode 019
How to Make Your Content Funny Without Forcing the Gag - Episode 28
https://www.facebook.com/groups/thespeakingclub/
https://www.facebook.com/SarahArcherSpeak/
https://www.thespeakingclub.com/masterclass
Thanks for listening!
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