Nov 28 2023 63 mins 4
This episode is for everybody who wants to get a bit nerdy with top-notch entrepreneurship research. We are excited to welcome the two renowned scholars Murat Tarakci & Timo van Balen to gain insights into their electrifying research about how startups with a social vision struggle to attract job talent. Gerrit’s trajectory perfectly complements this academic understanding as the founder of a nonprofit startup and inevitably leads to fascinating discussions.
Revisiting some of our most commonly discussed topics, like message-market-fit, communication strategies for startups, and the struggles of building a solid recruiting strategy, but this time with the sound support of top-level research.
Chapters:
(0:10) Intro to the episode
(1:20) Murat’s background story
(2:40) Timo’s background story
(4:38) Why did Timo join a startup after his PhD?
(6:10) Topic and motivation for the paper
(10:55) Gerrit’s view on the social vision
(15:20) The message depends on the audience
(18:00) The different pools for applicants
(21:10) Employees as „rational actors“?
(26:08) Discussing the results that a stronger social purpose leads to fewer applicants for the startup
(30:51) Using other channels to lure applicants
(34:20) Storytelling in communicating social visions
(39:25) Implications for practitioners when formulating a communication strategy
(43:05) Message market fit
(47:00) How do Mura & Timo integrate the results into their teaching?
(51:58) Faking a social purpose
(58:56) Murat’s recommendation
(1:00:40) Timo’s podcast recommendation
Murat’s recommendation
Ethan Mollick - The Unicorn's Shadow
Ron Adner - Winning the right game
Timo’s recommenation
