Aug 03 2024 59 mins 19
From the perceived control in everyday activities like driving, to the dread associated with nuclear accidents, we discuss how emotional responses can sometimes skew our rational assessments of risk. Finally, we explore the ethical and practical challenges of balancing emotional and analytical approaches in risk communication, especially in high-stakes scenarios like terrorism and public safety. The conversation touches on real-world examples, such as the aftermath of the September 11 attacks and the controversial discussions around gun ownership. We emphasize the importance of framing and narrative in conveying risk information effectively, ensuring that it resonates with and is clearly understood by diverse audiences.
Discussion Points:
- Understanding risk perception, Paul Slovic's work and how it has shaped safety practices and decisions in everyday life
- “Affect heuristic” in decision making, influenced by emotions and past experiences, leading to inconsistencies in risk perception.
- Feeling in-control vs. “scary concepts”, risks are perceived differently due to emotions, control, and misunderstandings of probabilities, as seen in driving
- Risks are assessed differently based on probabilities, outcomes, framing, and context, influencing decision-making
- Other studies, looking at how people see risk, assessing your personal fear or risk from causes of death from cancer to stroke to car accidents to shark attacks vs. your own bathroom
- Balance between emotional and analytical risk evaluation
- Math and statistical examples of how risk is presented and perceived
- Post 9/11 terrorist fears vs. statistics
- Ethical considerations in communication, and challenges in conveying risk information
- Takeaways
- The answer to our episode’s question: “the short answer is both”
- Like and follow, send us your comments and suggestions!
Quotes:
“Risk is analysis where we bring logic, reason, and science or data or facts, and bring it to bear on hazard management.” - David
“There may not be a perfect representation of any risk.” - Drew
“If that's the important bit, then blow it up to the entire slide and get rid of the diagram and just show us the important bit.”- Drew
“It's probably a bit unfair on humans to say that using feeling and emotion isn't a rational thing to do.” - David
“The authors are almost saying here that for some types of risks and situations, risk as a feeling is great.” - David
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