Feb 18 2025 33 mins
Jeraldine Phneah, Content Creator & Account Director of one of the top AI SaaS companies, and Jeremy Au discussed:
Journalism to Enterprise Tech Sales: Jeraldine studied journalism and public policy but pivoted to enterprise tech sales in 2016 for financial stability, future-proofing, and work-life balance. Initially hesitant, she realized B2B SaaS focused on problem-solving and improving efficiency and saw how technology streamlined workflows and freed up time. Her role involved research, contract negotiations, and internal coordination. The job provided autonomy and senior client exposure but came with high pressure, performance scrutiny, and a drinking culture. Sales remains an unconventional career in Singapore, where government and engineering roles are more common. Establishing credibility was an added challenge, as leadership and client interactions were largely male-dominated.
Sales Gender Bias & Online Scrutiny: She encountered gender biases ranging from inappropriate client remarks to doubts about her competence in tech sales. Raised by a father who championed gender equality, she expected fewer barriers but found workplace realities different. While tech firms promoted inclusivity, biases emerged in external client interactions. Sales leadership remained male-dominated, making credibility harder to establish. Content creation brought harsher gendered criticism, with scrutiny often shifting from ideas to appearance, something male creators rarely faced. Adjustments like neutral-toned attire and refined messaging helped manage perceptions. Unlike in sales, where company policies offered some protection, content creation left her exposed to unfiltered public backlash.
Online Discourse Shifting Norms & Content Creation: A 2015 blog post about Lee Kuan Yew’s legacy sparked backlash due to timing and tone, shaping Jeraldine’s approach to content. She learned that framing and sensitivity mattered as much as the message. The digital landscape made past content permanent, increasing scrutiny on young creators. Singapore’s online discourse favors diplomacy over confrontation, unlike Western norms. She and Jeremy reflected on how younger generations now curate their digital presence more carefully and how content creation remains a powerful tool, but requires balancing authenticity with audience perception and societal expectations.
They also discussed Singapore’s rising cost of living, the shifting housing market, workplace well-being, the role of private universities in career progression, and how cultural norms influence leadership and communication styles.
Watch, listen or read the full insight at https://www.bravesea.com/blog/jeraldine-phneah2
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