Jun 20 2024 47 mins
How is generative AI disrupting Google search and what does that mean for brands and content creators? In this episode of Content Disrupted, Clearscope Founder Bernard Huang sits down with Skyword EVP Dan Baptiste to discuss the current and future state of SEO and AI-powered search. They delve into the cannibalization of search traffic, the new way to approach topical authority, and how to use content to build trust and credibility in a landscape flooded with commoditized information.
Episode Highlights:
- [01:16] Google's Algorithm Updates and the Changing SEO Landscape Over Time
- [11:00] The Challenges and Opportunities of Content Creation in the Age of AI
- [18:13] From Black Hat Tactics to Trustworthy Content
- [29:05] Topical Authority As the New SEO Playbook
- [35:48] Brands Need to Focus on Owning a Niche
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