Aug 01 2024 44 mins
Dive into the art of brand storytelling with Maxx Delaney, Creative Director at Quality Meats Creative, as he unpacks strategies for standing out in saturated markets. Drawing from his work with brands like Jefferson's Bourbon, Delaney reveals how to craft compelling brand narratives that resonate across channels and drive demand. Learn to balance heritage with innovation, maintain brand consistency in a fragmented media landscape, and align short-term wins with long-term brand building. This masterclass in creative thinking offers invaluable insights for marketers seeking to elevate their brands and how they connect with audiences through unique creative.
Episode Highlights:
- [04:11] How to Use Your Brand Story to Create a Distinctive Market Position
- [14:09] Balancing Heritage and Innovation in Your Brand Narrative
- [22:23] Channel-Proofing Your Brand Positioning with a Cohesive Identify and Purpose
- [33:25] Bringing Your Brand’s Personality to Life
- [38:55] Balancing Short-Term Business Outcomes with Long-Term Brand Building
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