Dec 05 2024 46 mins
In this episode, Kris Rudeegraap, co-founder and co-CEO at Sendoso, shares how businesses can foster meaningful customer connections in today’s hybrid and AI-driven landscape. He touches on leveraging data for hyper-personalization, bridging gaps in customer engagement, and leveraging gifting as a strategic tool. Kris also delves into how Sendoso evolved from a manual concept to a scalable solution that empowers sales and marketing teams to drive growth and build lasting relationships.
Episode Highlights:
- [01:03] Kris’s Journey: From Sales to Founding Sendoso
- [03:02] Leveraging Personalization to Redefine Customer Engagement
- [06:55] The Changing Playbook for Hybrid Work and Customer Connection
- [10:00] Why Thought Leadership and Long-Term Branding Matter in Demand Generation
- [13:55] The Role of AI in Scaling Corporate Gifting and Direct Mail
- [22:17] Aligning Sales and Marketing for Seamless Customer Experience
- [35:31] How Gifting Fits into the Customer Journey
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