Oct 04 2022 41 mins 1
BONUS: special 'uncut' episode.
Simon Hawk is the best-selling author of The Decision Expedition and the instructor for the Nerds of Business course, Neuroscience Your Marketing. In this interview he explains what neuroscience is, why it's so important in marketing, and how it can help boost sales and cut ad spend.
Guest Bios:
Simon Hawk is the founder of https://www.thedecisionexpedition.com/
What to listen out for:
05:00 What is Neuroscience
10:50 The nerd bot awakens – Choice Architecture
16:55 Simon’s experience with BIG corporate brands
20:40 How can you exercise neuroscience techniques
25:30 Semantic Markers
28:37 What are the benefits of applying neuroscience into your marketing
35:11 Associative memory
36:22 What is Neuroplasticity
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This podcast uses the following third-party services for analysis:
Podcorn - https://podcorn.com/privacy
Chartable - https://chartable.com/privacy
This podcast uses the following third-party services for analysis:
Podcorn - https://podcorn.com/privacy
Chartable - https://chartable.com/privacy
