#27. How to harness entrepreneurial creativity to disrupt markets & smash your competitors!


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Oct 13 2021 50 mins  

Season 3: 'Mindset of the disruptive entrepreneur', Episode 2

Creativity is the key personality trait of entrepreneurs who succeed in generating exponential value creation. In this episode a business psychologist, a start up guru, and three entrepreneurs reveal how to be more creative.

Guest Bios:

Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/

Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www.linkedin.com/in/rachaelneumann/

Sam White is the founder of Freedom Services Group & Stella Insurance https://www.linkedin.com/in/sam-white-093b9b22/

Chris Brycki is the founder & CEO of online share investing platform Stockspot.com.au https://www.linkedin.com/in/brycki/

Zara Lord is the founder of healthcare workforce app, Upaged.com https://www.linkedin.com/in/zara-lord-upaged/

What to listen out for:

1.55 David Bowie has a 'malevolent curiosity'

2.50 Airbnb novelty breakfast cereal story

10.46 Clinical definition of creativity, and where it comes from

17.20 How to focus creativity on solving real problems; the of 'constraints'

20.08 The story of how U2's song 'I will follow' and how that was written on just two strings

29.15 The importance of curiosity for Zara Lord & how she fixed her first car (HJ Holden) at just 14 years

32.21 Tips for creativity from a business psychologist

35.47 'Stream of consciousness talking' - a technique for mindset & creativity

37.57 Is there a correlation between high IQ and creativity?

47.44 Chris Brycki shares a remarkable tip for 'zoning out'

Resources & links:

  1. https://pando.com/2013/01/10/brian-chesky-i-lived-on-capn-mccains-and-obama-os-got-airbnb-out-of-debt/

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