Apr 09 2024 33 mins
Unlock the Secrets to Successful B2B Partnerships and Growth
In this episode of the Tech Marketing Podcast, host Jon Busby is joined by Ashley Eikenberry, Director of Global Alliances and Channel Marketing at ServiceNow.
With a storied career spanning high-growth companies like Sun Microsystems, NetApp, MuleSoft, and ServiceNow, Ashley shares her rich experiences and the key to forging successful partnerships in the tech industry.
Key topics covered in this episode include:
- How to identify high-growth and valuable partnership opportunities
- Establishing the balance between people, process, and partners
- Why flexibility is so key to success when it comes to partner success
Tune in now, wherever you get your podcasts: