Sep 25 2024 45 mins
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Navigating the complex ecosystem of tech alliances.
This week on The Tech Marketing Podcast we welcome Mike Smythe, Global Tech Alliances Marketing at Checkmarx, as he shares his expertise on building successful tech partnerships.
Listen to the episode below and take away insights on themes including:
- Why a customer-first mindset is crucial when developing partner integrations.
- The importance of balancing metrics with relationship-building in tech alliances.
- How to effectively measure and report on the value of partnerships.
Has this episode piqued your interest? Get in touch for the opportunity to take your ecosystem and alliances marketing to the next level!