Oct 30 2024 18 mins
In today’s competitive market, choosing between functional and experiential offerings can significantly impact your business strategy. This episode dives into the essence of functional services, which prioritize efficiency and practicality, versus experiential services that focus on creating memorable customer experiences. We use vivid examples from various industries to illustrate these concepts, helping you decide which approach aligns best with your business goals.
Join me as we explore key factors that influence this decision, including market demands, customer expectations, and long-term business objectives. Whether you're refining your current offerings or starting fresh, this discussion will provide you with actionable insights to craft offerings that resonate with your target audience.