150 - Beyond the Logo: Crafting Compelling Narratives through Promotional Products


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Jun 05 2023 28 mins  

In this episode, Brian Scott shares how to effectively use promotional products for maximum impact.

Brian is a promotional product supplier who specializes in spices. He and his wife Cynthia work as a team and are excited to share their passion for healthy, flavorful food, travel – and some wellness mixed into the recipe. They both come from an athletic background, having competed in numerous marathons and Ironman races.

To learn more and view a sample of Brian’s spices, visit www.swagspiration.com and search for spice powerpaks.

If you’d like to go “beyond your logo” for your business and create memorable themes and experiences that make a lasting connection, please reach out via the contact page on the website.

In this episode we cover:

2:44 Distributors & Suppliers

6:51 Ad

9:31 Guerilla Marketing

11:34 Archetypes

13:58 Case Study

16:35 ROI

18:32 Planogram

20:16 Persona

22:15 Gifts & Giveaways

24:34 Seasonality

25:59 Brand Integrity

Thanks so much for tuning in again this week. I appreciate you 🙂

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Special thanks to Brian Scott for being on the show.

If you have a question or comment for a future episode, visit https://www.speakpipe.com/lbovm.

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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.