May 15 2023 49 mins
Are you tired of attracting the wrong clients? Want to know how you can set yourself apart in the saturated world of content marketing? In this episode, we delve into the world of 'Content Fortresses' with our guest experts.
Our experts, Lyndsay Cambridge and Martin Huntbach of Jammy Digital, break down the concept of a 'Content Fortress', a strategic approach to content marketing that attracts the right clients and repels the wrong ones. They share their insights, experiences, and methods to help you build a strong, unique brand that speaks to your ideal audience.
Here are some of the topics we covered:
🎯 The concept of 'Content Fortress' and its importance in modern marketing.
📚 Understanding 'Authority Content' and how it boosts your brand reputation.
🧲 'Attracting Content' - the secret to drawing in your ideal client.
🚫 The power of 'Repelling Content' and how it saves you from the wrong clients.
💡 'Education Content' - why it's crucial to educate before selling.
🎁 The magic of 'Bonus Content' and how it adds value to your clients.
🔄 The role of 'Process Content' in streamlining your work.
🌍 The importance of 'Culture and Opinion Content' in telling your brand's story.
Lyndsay and Martin are experts in content marketing and have built their business around these principles and have shared their wealth of knowledge with us. You can connect with them on their website, where they provide more valuable resources and further delve into the world of content marketing.
Don't miss out on this opportunity to revolutionize your content marketing strategy!
Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏