Aug 28 2022 55 mins 15
On this episode, we talk with Shawn “swyx” Wang all about developer relations aka devrels, and what their critical role at a tech-based company entails.
Is it just marketing for developers? Are they YouTube creators who like tech? Programmers who like teaching? Super fans who want to get paid to work on the product they already love?
We answer all of these questions, and also delve into the duality of the devrel role, where they benefit the company and also the developers in the community.
Don’t miss this real talk with Shawn about important but often misunderstood role in the tech business!
About Devrel
Manscaped
Airbyte
Netlify’s Jason Lengstorf
AWS Amplify
Webflow
Developer Marketing: Engage and convert
Developer marketing is the inverse of traditional marketing
Measuring Developer Relations
What is Developer Relations?
Dealing with Honne and Tatemae in Japan
Fireship on YouTube
CraftQuest
