Feb 28 2024 32 mins 2
Highlights From Episode 2 - The SEO Mad Scientist:
- In the episode, Mike, Sophie, and Alex dissected recent Google algorithm changes, highlighting their impact on website rankings and optimization strategies.
- They shared practical tips on optimizing meta descriptions and using location tags for improved local SEO performance.
- Also, they discussed ethical considerations in SEO, emphasizing the importance of integrity and outlining guidelines for sustainable success in digital marketing.
🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/
🛠️ Tools We Used in Testing:
Local Viking: https://localviking.com/
SERPResults: https://serpresults.com/
Products Discussed:
Brand Links: https://web20ranker.com/brand-authority-links/
Mini Networks: https://web20ranker.com/mini-networks/
SEO Discussion with Mike Milas + Sophie Allen + Alex C. Barr
00:00 Introduction
02:33 New testing library launching soon
03:57 Google changes metadata practices
10:22 Location tags, driving directions & links in YouTube videos
18:07 Geo-relevance and Google Earth links
20:43 Testing brand links and mini networks
21:16 Ranking impact of SAB vs physical address
26:27 Ethics of buying reviews and negative SEO
34:34 Conclusion and farewell
