Jun 06 2024 20 mins 2
Highlights From Episode 9 - The SEO Mad Scientist:
- Mike explained how the team structured the test website and GBP listings to measure the impact of landing page optimization.
- He discussed the crucial role of AI-generated content and semantic optimization in enhancing content relevance and search results.
- Mike emphasized the unexpected yet substantial impact of small business-related keywords and brand terms on website rankings and local SEO performance.
Read the full GBP Landing Page Onsite Test here: https://web20ranker.com/seo-test/google-business-profile-website-url-impacts/
🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/
🛠️ Tools We Used in Testing:
Local Viking: https://localviking.com/
SERPResults: https://serpresults.com/
Products Discussed:
On-page SEO: https://web20ranker.com/perfect-on-page-seo/
SEO Discussion: Mike Milas
0:00 Introduction
02:25 Initial test site setup
03:37 Local impact of on-page optimization
05:36 Performance after 1st major content update
09:28 Integration of semantic triples to enhance content relevance
11:35 Correlation with brand terms
15:31 Ranking effects of H2 and H3 usage
17:10 Keyword performance over time
