Feb 20 2025 20 mins
Hi Everyone! We changed the name and switched the pod concept and format. Everything in the pod, listen to it.
Show notes:
00:00 Advertising Enthusiasts Discuss Latest Trends
06:08 Scaling AI Models for Realism
08:48 Authentic LTV Showcase Strategy
10:53 Improving Ad Performance Metrics
15:53 Effective Comparison Advertising Strategy
18:07 Effective Ad Tweaks Impact Results
20:11 Effective Ad Strategies
The tools we mentioned:
Show notes:
Introduction to the Podcast
- Aazar introduces the podcast "Growth Marketing Stories" and explains the new format.
- Marco Lange is introduced as Aazar's partner for the new format.
Discussion on Advertising
- Aazar and Marco express their passion for advertising and its dynamic nature.
- They highlight the noise in platforms like Twitter, LinkedIn, and TikTok.
What’s New in Advertising
- Aazar introduces a new advertising tool called Icon Me.
- The capabilities and potential of Icon Me as an end-to-end advertising tool are discussed.
- Specific features and predictions about the tool are highlighted.
Marco’s Agency and Projects
- Marco shares information about his agency, Shepherd, and the services they provide.
- The Creative Factory project and its focus on performance-based ad creation is explained.
Aazar’s Current Focus
- Aazar discusses his transition from growth marketing to advertising.
- Emphasis on his work with education, health, and tech companies.
The Role of AI in Advertising
- Aazar elaborates on the use of AI tools like Icon Me and their impact on advertising jobs.
- Issues with onboarding and lip-syncing in AI-generated content are discussed.
Advertising Tools and Solutions
- Detailed insights into the Poppy AI tool.
- How Poppy AI aids in script creation and the integration of multiple functionalities.
- Personal experiences and testimonials on the effectiveness of Poppy AI are shared.
Successful Advertising Strategies
- Marco shares a successful ad strategy using a comparison format against competitors.
- Details of how to highlight product advantages and the impact on customer interest.
- Aazar discusses the effectiveness of Venn diagram ads.
- The importance of finding key benefits that resonate with the audience is mentioned.
Connect with Marco and I here:
Aazar Ali Shad: X I LinkedIn I TikTok I Instagram
The Performers Newsletter: https://www.blog.theperformers.io/subscribe
The Performers Agency: https://theperformers.io/
The Performers Mastermind:https://theperformers.io/mastermind-community
Marco's Agencies: