Oct 03 2024 30 mins
In this episode of The Charter School Insider Podcast, host Daniel Casselli sits down with Dallan Wortham, CEO and Founder of Charter Connect, to explore the essentials of digital marketing for charter schools. They discuss the importance of setting appropriate ad budgets, the differences in spending on Google versus Facebook ads, and how to determine cost per enrollment. Dallan shares practical tips for optimizing digital marketing efforts, including the significance of understanding your school's marketing needs, leveraging tools like Google PageSpeed Insights, and focusing on key metrics to maximize enrollment success.
Thanks to our sponsor Procurify!
Procurify is the AI-enhanced procurement and AP automation platform for charter schools, making it easy to take control of spend and save money.
Gone are the days of manual data entry and reliance on Google Sheets to map how funds are spent across your schools. Procurify brings together your schools purchasing process end to end. To learn more click here: https://www.procurify.com/industry/education/charter-schools/