Dec 14 2024 51 mins
Building Connections That Count: A Guide to Effective Business Networking
In Episode 213 of the Marketing Guides for Small Businesses Podcast, we dive into one of the most valuable tools for small and medium-sized businesses—networking.
Business networking is far more than handing out business cards; it’s about cultivating meaningful relationships that can transform your business.
Whether you’re an introvert easing into networking or a seasoned pro looking to refine your approach, this episode is packed with actionable strategies to help you make every connection count.
Our panel of marketing experts, Jeff Steck, Ian Cantle, Ken Tucker, and Paul Barthel, guide you through setting clear networking goals, making memorable impressions, and mastering purposeful follow-ups.
What You’ll Learn in This Episode
• Why networking is crucial for business growth and unique benefits it offers.
• How to find the right networking events for your industry and goals.
• The importance of preparation before attending a networking event.
• How to build genuine connections rather than engaging in “drive-by carding.”
• Tips for leveraging online and hybrid networking platforms.
• Strategies to follow up effectively after events to strengthen connections.
• The value of consistency in networking and why showing up regularly matters.
• How to create your own networking opportunities to meet your specific needs.
• The role of storytelling and humor in making lasting impressions.
• How to balance networking time with other business priorities.
If you’re ready to unlock the power of business networking and build connections that truly count, tune in to this episode now!
Want to take your networking and marketing efforts to the next level? Reach out to our marketing guides:
Your next big opportunity could be just one connection away—don’t miss it!