Jan 03 2021 50 mins
In this interview originally recorded for our Startup Week ONLINE event in May 2020, Paul Lancaster & Andrew Esson discuss coping with unexpected events, disaster recovery & growing your business through leadership & innovation. Andrew also talks about how since COVID-19, businesses seem to have split into 3 types - Innovation, Hibernation & Liquidation & how even when things go wrong, you should go back to your original plans for when you were on a growth trajectory & double-down on your efforts & intensity to onboard more customers because the business opportunities are still there.