Jan 27 2025 3 mins
The current state of the health care industry is marked by cautious optimism, with executives expressing a more favorable outlook for 2025. According to a survey by the Deloitte Center for Health Solutions, nearly 60% of industry leaders hold a favorable industry outlook for the year ahead, a notable increase from 52% just a year ago[1]. This surge in confidence is underscored by the 69% of US health care respondents who anticipate a rise in revenue in 2025 and the 71% who expect improved profitability.
Key trends for 2025 include a focus on developing growth strategies, with 65% of health care executives identifying this as a top priority. However, growth is unlikely to be driven by a single strategy, and survey respondents indicated they intend to take a multidimensional approach. Health plans are primarily focused on adopting transformative technologies, including gen AI, while health systems are more focused on strengthening their core legacy business technologies[1].
Workforce challenges remain a top concern, with 58% of health system executives expecting these issues to influence their organizational strategies in 2025. Despite this, many health systems still face clinical talent shortages, clinician burnout, and rising labor costs. Health system leaders have an opportunity to rebuild trust and restore a sense of meaning, value, and purpose in their employees’ jobs[1].
The industry is also grappling with regulatory uncertainty, particularly for health plans, and the need to balance growth with consumer affordability. The health care system faces significant challenges, including poor design, an inability to respond to changing patient demographics, and a failure to assimilate the rapidly growing and increasingly complex science and technology base[2].
Emerging trends include a focus on customer experience, condition-specific care, measurement-based behavioral health care, and generative AI[5]. The health care landscape is undergoing a significant transformation, driven by advancements in technology, shifting patient demands, and the complexities of medical treatments.
In response to rising health care costs, plan sponsors will focus on improving efficiency and eliminating waste in 2025. This includes increasing member engagement, maximizing utilization of benefits and well-being programs, and creating impactful partnerships to help lower their cost trend[5].
Health care industry leaders are responding to current challenges by adopting a patient-centered approach and making use of the latest digital technologies, including AI-powered tools. According to a report by McKinsey & Company, the industry has the opportunity to generate more than $1 trillion through the implementation of interventions, including care delivery transformation, administrative simplification, clinical productivity, and technology enablement[3].
Overall, the health care industry is poised for change in 2025, driven by innovation, resilience, and strategic growth. While challenges remain, industry leaders are cautiously optimistic about the year ahead and are taking steps to address these issues through a multidimensional approach.
Key trends for 2025 include a focus on developing growth strategies, with 65% of health care executives identifying this as a top priority. However, growth is unlikely to be driven by a single strategy, and survey respondents indicated they intend to take a multidimensional approach. Health plans are primarily focused on adopting transformative technologies, including gen AI, while health systems are more focused on strengthening their core legacy business technologies[1].
Workforce challenges remain a top concern, with 58% of health system executives expecting these issues to influence their organizational strategies in 2025. Despite this, many health systems still face clinical talent shortages, clinician burnout, and rising labor costs. Health system leaders have an opportunity to rebuild trust and restore a sense of meaning, value, and purpose in their employees’ jobs[1].
The industry is also grappling with regulatory uncertainty, particularly for health plans, and the need to balance growth with consumer affordability. The health care system faces significant challenges, including poor design, an inability to respond to changing patient demographics, and a failure to assimilate the rapidly growing and increasingly complex science and technology base[2].
Emerging trends include a focus on customer experience, condition-specific care, measurement-based behavioral health care, and generative AI[5]. The health care landscape is undergoing a significant transformation, driven by advancements in technology, shifting patient demands, and the complexities of medical treatments.
In response to rising health care costs, plan sponsors will focus on improving efficiency and eliminating waste in 2025. This includes increasing member engagement, maximizing utilization of benefits and well-being programs, and creating impactful partnerships to help lower their cost trend[5].
Health care industry leaders are responding to current challenges by adopting a patient-centered approach and making use of the latest digital technologies, including AI-powered tools. According to a report by McKinsey & Company, the industry has the opportunity to generate more than $1 trillion through the implementation of interventions, including care delivery transformation, administrative simplification, clinical productivity, and technology enablement[3].
Overall, the health care industry is poised for change in 2025, driven by innovation, resilience, and strategic growth. While challenges remain, industry leaders are cautiously optimistic about the year ahead and are taking steps to address these issues through a multidimensional approach.