Preparing for Sales Negotiation Conversations


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Jan 28 2025 21 mins   3
As with all aspects of selling, sufficient preparation is a prerequisite to successful negotiation. In today’s episode, Tim Caito shares the key points of negotiation prep for reps to focus on. He discusses:
  • Starting your negotiation process early.
  • Recognizing and dealing with customer anchors, and laying anchors of your own.
  • Establishing your give–get strategy.
  • Providing the customer with multiple options.

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