Healthcare in 2025: Reshaping the Industry with Value-Based Care and Innovative Strategies


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Feb 25 2025 4 mins   2
The current state of the healthcare industry is marked by significant shifts in market dynamics, emerging trends, and strategic responses from industry leaders. Recent market movements indicate a high level of optimism for 2025, driven by factors such as the resolution of the U.S. presidential election and favorable financial conditions[4].

One of the key trends in the healthcare industry is the increasing adoption of value-based care models. It is estimated that 90 million lives will be in value-based care models by 2027, up 109% from 2022[1]. This shift is driven by the need for healthcare organizations to diversify their payment models and improve financial security. As a result, medical practices are expected to expand and adopt value-based care and alternative payment models in 2025.

Another significant trend is the growth of urgent care and behavioral health specialties. The number of urgent care centers in the U.S. is expected to continue growing, with over 14,000 centers currently in operation and a growth rate of 7%[1]. Behavioral health practices are also poised to expand, with 25% of the U.S. population predicted to utilize behavioral health services by 2027[1].

In terms of market deals and partnerships, 2025 is expected to see a high rate of divestiture among hospital M&A deals, with organizations seeking strategic partnerships that involve intellectual capital and specific capabilities[2]. Private equity activity is also expected to be a major contributor to M&A activity, with investors benefiting from favorable market conditions and a growing pipeline of future deal activity[4].

Healthcare industry leaders are responding to current challenges by prioritizing workforce development and investing in cost-saving technologies. According to Deloitte's 2025 U.S. Health Care Outlook, 58% of health system executives expect workforce challenges to influence their organizational strategies in 2025[5]. To address these challenges, health systems are redesigning work teams, investing in generative AI and automation technologies, and prioritizing equity in design.

In comparison to previous reporting, the healthcare industry is showing signs of recovery and growth after several years of stabilizing their businesses. The Deloitte Center for Health Solutions surveyed 80 C-suite executives from large health systems and health plans in the United States, with 60% of industry leaders holding a favorable industry outlook for 2025, up from 52% just a year ago[3].

Overall, the healthcare industry is poised for significant change and growth in 2025, driven by emerging trends, strategic partnerships, and innovative technologies. Industry leaders are responding to current challenges by prioritizing workforce development, investing in cost-saving technologies, and adopting value-based care models. As the industry continues to evolve, it is essential for healthcare organizations to stay informed and adapt to these changes to remain competitive and provide high-quality care to patients.