Mar 08 2018 29 mins 2.2k
Every new Nike employee gets a list of principles that serves as the company’s philosophy. One: Our business is change. Two: We’re on offense, all the time. With those principles Nike sprinted from $29 million in revenue in 1973 to more than $850 million by 1983. But the biggest boost for Nike was an up and coming athlete. Like Jesse Owens fifty years before, a young Michael Jordan would carry a fledgling shoe brand to new heights. Support us by supporting our sponsors: Squarespace - Get 10% off your first website or domain when you enter code BW at checkout. Visit them at Squarespace.com to get going! Plated - Get 25% off your first 4 weeks of meals when you visit them at Plated.com/BW
