Apr 15 2021 68 mins
Today we have on the man who needs no introduction, Max Altschuler. Founder and CEO of Sales Hacker, the leading community for the next generation of sales professionals. He’s the author of Hacking Sales, Sales Engagement, and Career Hacking For Millennials. Max went on to sell his groundbreaking sales community to Outreach and negotiated a role as VP of Marketing, now VP of Sales Enablement at the company. A well respected voice in sales, marketing, technology, and content creation. Here to teach us how to hack sales and do more with less.
Topics we cover this episode
- Creating Sales Hacker from a need he saw in the sales industry
- How he capitalized on a "new era" of sales
- Why sales advice is a dime a dozen. Idea<Execution
- How to use marketing to build brand awareness ---> Inbound lead generation
- How SDR's / AE's should sell to C Suite : Understand the problem you're solving. Are you selling a pain pill or a vitamin?
- The Bow Tie Theory - How to align sales and marketing departments.
- Responsibility on the buyer to not be a d!@k? Which side are you on?
Make sure to follow The Lowly SDR on LinkedIn. Subscribe to the show on Apple podcasts, Spotify , Google Podcasts, ect. so that you get notified when new episodes go live!!!
If haven’t already, please rate and review the show on any of the major platforms. Really helps us out and lets us know if you’re enjoying the content.
If you’d like abuveground to produce your company's next podcast or video - need help with SEO or web design? Let us take care of any of your marketing needs.
Visit abuveground.com for a free consultation.
Big thanks to our sponsor Potion.
Book more meetings, build more trust, convert more sales, and build stronger relationships using Potion's dynamic videos. Stop wasting hours of your time. Don’t choose between sending video or hitting metrics anymore. Potion lets you greet each prospects name without having to record multiple videos!
Mention "ABUVEGROUND or The Lowly SDR" on a Potion demo and receive a month free of professional with unlimited dynamic videos ($99 Value)!!!!
Learn how to send videos on their YouTube page!
Visit sendpotion.com and get started sending today!
Follow Potion on LinkedIn