EDGE of the Web - The Best SEO Podcast for Today's Dig

Feb 14 2025 38 mins 4

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Michael Lewittes swings back around to the EDGE to discuss a current and concerning topic, AI content and its effect on journalism.

Michael brings his quarter-century of media experience to the table, sharing his journey from a seasoned journalist to spearheading cutting-edge SEO tools like Rankify. Discover how transparency, fact-checking, and expertise are more critical than ever in the era of AI-generated content and rampant misinformation.

Explore the vital role of journalistic integrity in an age of deepfakes and echo chambers. With tales of newsroom dynamics and content homogenization, the conversation takes an intriguing turn toward how AI, if unchecked, could drastically alter the content landscape.

Key Segments:

[00:05:38] Early 2000s Fact-Checking Pioneer

[00:06:28] Emphasizing Transparency in Journalism

[00:12:10] Newsroom Lessons and Exclusive Stories

[00:15:00] Deepfake Verification and Digital Responsibility

[00:17:31] EDGE of the Web Title Sponsor: Site Strategics

[00:18:41] Journalism Integrity vs. AI Challenge

[00:22:25] Overreliance on Generative Text Models

[00:29:15] Legal Updates Require Human Expertise

[00:30:56] EDGE of The Web Sponsor: Wix Studio

[00:33:36] AI's Imperfect Progress and Journalism Integrity

[00:36:19] Client-Driven Adaptation