EDGE of the Web - The Best SEO Podcast for Today's Dig

Mar 22 2025 42 mins 4

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Step into the future of SEO with the EDGE, where Cyrus Shepard reveals how to harness the power of personal content and brand authority in a world increasingly influenced by AI. Learn why authenticity and unique perspectives are your new best friends in the digital arena.

We unpack a treasure trove of insights with Cyrus, covering the key concepts of modern SEO: the importance of brand searches, building authority through expert imagery, and the critical need to integrate personal experience. Discover how Google's shifting algorithms and Quality Raters Guidelines are reshaping the landscape, requiring a pivot from traditional keyword-heavy strategies to a more holistic, value-driven approach.

Cyrus shares firsthand experiences from his time as a Quality Rater, offering a rare glimpse into how Google evaluates experience and authenticity. Find out why now is the time to invest in unique, non-scalable content that showcases your expertise and passion, setting your brand apart from AI-generated noise.

Brand is the play, folks.

Key Segments

[00:06:59] Brand Building for AI Defense

[00:10:21] EDGE of the Web Title Sponsor: Site Strategics

[00:12:48] "Images as Essential Content"

[00:16:39] EDGE of the Web Sponsor: InLinks

[00:18:49] Challenging SEO Quality Rater Role

[00:21:13] Evaluating Experience for Google Rankings

[00:24:23] People-Focused Content

[00:29:41] EDGE of The Web Sponsor: Wix Studio

[00:33:04] Personalization: Your Company's Unique Edge

[00:36:59] Evolving Strategies for Affiliate SEO